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Basic Superstar Skills & How to Get Them for Your Business

I read an article some time ago from the LinkedIn Learning Blog titled The Skills CEOs Wish More Employees Had (and How to Learn Them). I highly recommend this short article to anyone and encourage you to spend a few minutes on self-reflection. It’s easy to get distracted by the constant flow of information and forget about the basics.

Continuously assessing exactly what you bring to the table for your clients is key to keep adding value.

I loved this article because it talked about skills that, in the online world are not easily discernible through a standard resume – only through actual performance. Here is a quick snapshot of my own takeaway:

Reliability  Do what you say you’re going to do and be able to set expectations with others to make this possible.

Know what to do without being told. Understand your role and your organization enough to figure out what you need to be working on. If you don’t know, ask.

Take Ownership. Don’t just deliver, over-deliver. Help others to do the same.

Be Succinct. Take the time to communicate effectively. If you don’t know how to then take the time to learn.

Self-directed learning. Recognize your weaknesses and seek out ways to turn them into improvements.

Own up to Mistakes. Don’t waste time passing the buck. If you messed up take action to find a solution. Be a problem solver.

I add one of my own:

Listen – listen to yourself, your partners, your praisers, complainers, your rejectors, your inner-voice – listen to everything. This is what makes communication successful. Input, observation, then output.

Question: So how do you hire someone with these skills from just a resume?

Answer: You don’t.

  1. Ask for references and speak to those references in person. Ask specifically about their experience with the individual on all of the above points.
  2. Ask the candidate themselves. Pick up the phone and talk to them, or better yet video call and/or meet in person if possible.
  3. Try them on. Don’t waste someone’s valuable time by giving them a ‘test’ task. People with value to add to your business get paid for their expertise. Have them do some work for you but on a smaller scale: buy a few hours, delegate a small project. Then decide. This allows you to actually experience what it will be like to work with them without an obligation to continue.

And remember if you want exceptional service you need to lead by example. No one is perfect and everyone has their own, unique set of expertise that contribute to the whole. Be an active part of your own solution.

Contact me if you are interested in receiving exceptional service.

How To Get Started With a Virtual Assistant

How To Spend Less Time on Social Media

(2 minute read)

An online business presence is an essential component of your marketing strategy regardless of your industry. Social Media is an important piece of your online presence.

With 3 billion internet users and more than 2 billion of them engaged with some form of social media it just makes sense to have your?social?platforms in place and working for your business, generating brand awareness through engagement.

Social Media Sharing

(See this?great article from Duct Tape Marketing on creating a strong online presence.)

But let’s?face it – Social Media takes time. For business owners it takes up valuable?time you could be spending on higher priority tasks. Social Media involves?an initial and ongoing learning curve and there is value in being engaged?in your strategy and following your plan as it happens.

The secret is that you don’t have to do it ALL yourself. Have your Virtual Assistant take care of it. They don’t have to be an expert at Social Media – are you? Probably not. However, you can delegate all your social media scheduling and posting to your VA, taking an hour or two off your hands. (See my ?Services Page?and my post?on How a Virtual Assistant can Save (Make) You Money).

Hour 25 Virtual Assistance

What about engagement? Do you want to be personally involved with your public? Your VA can check your accounts regularly for feedback?and either respond to comments on your behalf or forward them to you in one easy report so you can deal with them all at once.

Haven’t built your social presence yet? Not sure what platforms to use? Talk to your VA about this. Many VA’s have more experience with social media than you might realize and may have a separate Social Media Marketing service they can wrap into your own service package. If the scope of what you would like implemented falls outside of their skill set they can let you know and quite possibly refer you to someone that can provide the services you need.

A Virtual Assistant?can also source information on?anything you might be interested in pursuing such as Facebook Ads, LinkedIn Company Pages, creating Live Video content, new platform features etc. to see if it’s right for your business and how to approach it.

Social Media Marketing can require an extensive knowledge base – it’s not just about tweeting event notices or product offers and running the odd Facebook Ad – but if you’re a small business that needs to get an online presence established and/or?you need help with maintaining your presence to free up some of your time, a Virtual Assistant can fill that gap for you, keep your presence relevant and consistent without getting complicated.

A Virtual Assistant Gives You Back Your TimeIf you’re?frustrated with spending time on Social Media tasks and need someone to take control, organize your presence and keep it consistent, reach out and get some help. For a couple of hours a week (the time is specified by you and your budget) by delegating?these tasks to your VA, you can rest easy knowing your business is:

 

  • accurately and consistently represented through your social media channels;
  • directing customers back to your website;
  • improving your online presence; and
  • Ultimately adding to your revenue.

That’s why we’re in business in the first place isn’t it?

If you need help with your Social Media or are overwhelmed with online administrative tasks, or are simply curious about what a Virtual Assistant (aka Online Business Service Provider) can do for your business please contact me for a free consultation.

RESOURCES:

Here are a couple of resources with great information to help you:

Duct Tape Marketing: Creating a Strong Online?Marketing Success

Social Media Examiner – excellent resource for anything and everything social media.

Hootsuite: How to Create a Social Media Marketing Plan?in 6 Easy Steps

Social Media Examiner’s Top 10 Social Media Blogs for 2017? (Agora Pulse, Buffer Social etc.)

Fast Company – 10 Surprising Social Media Statistics that will Make you Rethink your Social Media Strategy

 

 

Increase Your Sales with a Secret Weapon

Winery Direct SalesThe 2017 Wine Season has officially kicked into gear?- are you ready??

Apparently,?wine sales in April and May of 2016 counted for 20% of all wine sales in B.C. That means, if you haven’t already?- it’s time to get on top of your Digital Marketing efforts before these sales pass you by.

Many wineries?struggle to keep up with the rapidly evolving tools and technologies needed to stand out from the crowd or even just to maintain a professional online presence especially throughout the growing season when event and tasting room demands take over.

Online presence – social media, website?maintenance, blog posts, etc. – tend to fall into the background resulting?in an unprofessional, lackluster message and contributing to a?decrease in tasting room visits, tours, and subsequently, wine sales.

Think you don’t need Social Media for direct to consumer sales? Well, you need to forget about instant ‘likes’ and focus on social search and re-marketing to create brand awareness (online presence) to attract a larger audience – which translates into sales.

Each social media platform has different capabilities for finding your audience and you don’t want to spread yourself thin using every?platform under the sun – but you do want to use what will benefit your business the most and keep it consistent and up to date.

Here’s a great article from Social Media Examiner.com on how one winery uses Social Media to increase sales and brand?loyalty. By using the correct social media platforms?to partner with complimentary brands, reward loyal fans and educate and tell stories vs. selling, the winery increased their direct sales, wine club sales, wine club member retention, wine dinner sales and wine club sign-ups at the dinners.

But what do the wineries that don?t have the budget for a full time employee to take care of these ‘back-end’ functions during the time when attracting customers is critical?

Candidates with the skills to perform digital marketing functions are usually employed full time?at larger wineries and agents leaving the little guy?with excess work for their operations and tasting room managers.

Well, I’m going to offer you a solution – a Secret Weapon!

The Secret: most digital marketing functions can EASILY be performed off-site.

The Weapon: An online business service provider (that’s me) can blend the just tasks you need performed into one convenient package – pay for a one time package, the whole season or?buy a monthly retainer and use only the services you need.

If you’d like your full time staff focussing?more time and (renewed) energy on critical sales operations instead of toiling away formatting MailChimp newsletters and social media posts, sifting through customer email inquiries, e-filing and the like, then let’s talk.

Wine poured for tasting

I?can format a service package to cover those loose ends and time draining tasks so that your sales can soar this season. Your online presence will?be more professional and attract more customers all without the hassle of hiring another employee.

I’m offering a 2017 Seasonal Online Winery?Service Package for a limited time. From as little as $250 to $500 per month you can reap the benefits of consistent online presence for your winery this season?from a WSET Certified professional.?

There’s no need to fall behind this year!

Contact me anytime and let’s start taking some time off your hands so you can focus on your priorities. I look forward to hearing from you!