Apparently, wine sales in April and May of 2016 counted for 20% of all wine sales in B.C. That means, if you haven’t already – it’s time to get on top of your Digital Marketing efforts before these sales pass you by.
Many wineries struggle to keep up with the rapidly evolving tools and technologies needed to stand out from the crowd or even just to maintain a professional online presence especially throughout the growing season when event and tasting room demands take over.
Online presence – social media, website maintenance, blog posts, etc. – tend to fall into the background resulting in an unprofessional, lackluster message and contributing to a decrease in tasting room visits, tours, and subsequently, wine sales.
Think you don’t need Social Media for direct to consumer sales? Well, you need to forget about instant ‘likes’ and focus on social search and re-marketing to create brand awareness (online presence) to attract a larger audience – which translates into sales.
Each social media platform has different capabilities for finding your audience and you don’t want to spread yourself thin using every platform under the sun – but you do want to use what will benefit your business the most and keep it consistent and up to date.
Here’s a great article from Social Media Examiner.com on how one winery uses Social Media to increase sales and brand loyalty. By using the correct social media platforms to partner with complimentary brands, reward loyal fans and educate and tell stories vs. selling, the winery increased their direct sales, wine club sales, wine club member retention, wine dinner sales and wine club sign-ups at the dinners.
But what do the wineries that don’t have the budget for a full time employee to take care of these ‘back-end’ functions during the time when attracting customers is critical?
Candidates with the skills to perform digital marketing functions are usually employed full time at larger wineries and agents leaving the little guy with excess work for their operations and tasting room managers.
Well, I’m going to offer you a solution – a Secret Weapon!
The Secret: most digital marketing functions can EASILY be performed off-site.
The Weapon: An online business service provider (that’s me) can blend the just tasks you need performed into one convenient package – pay for a one time package, the whole season or buy a monthly retainer and use only the services you need.
If you’d like your full time staff focussing more time and (renewed) energy on critical sales operations instead of toiling away formatting MailChimp newsletters and social media posts, sifting through customer email inquiries, e-filing and the like, then let’s talk.
I can format a service package to cover those loose ends and time draining tasks so that your sales can soar this season. Your online presence will be more professional and attract more customers all without the hassle of hiring another employee.
I’m offering a 2017 Seasonal Online Winery Service Package for a limited time. From as little as $250 to $500 per month you can reap the benefits of consistent online presence for your winery this season from a WSET Certified professional.
There’s no need to fall behind this year!
Contact me anytime and let’s start taking some time off your hands so you can focus on your priorities. I look forward to hearing from you!