Tag Archives: virtual assistant

How To Spend Less Time on Social Media

(2 minute read)

An online business presence is an essential component of your marketing strategy regardless of your industry. Social Media is an important piece of your online presence.

With 3 billion internet users and more than 2 billion of them engaged with some form of social media it just makes sense to have your social platforms in place and working for your business, generating brand awareness through engagement.

Social Media Sharing

(See this great article from Duct Tape Marketing on creating a strong online presence.)

But let’s face it – Social Media takes time. For business owners it takes up valuable time you could be spending on higher priority tasks. Social Media involves an initial and ongoing learning curve and there is value in being engaged in your strategy and following your plan as it happens.

The secret is that you don’t have to do it ALL yourself. Have your Virtual Assistant take care of it. They don’t have to be an expert at Social Media – are you? Probably not. However, you can delegate all your social media scheduling and posting to your VA, taking an hour or two off your hands. (See my  Services Page and my post on How a Virtual Assistant can Save (Make) You Money).

Hour 25 Virtual Assistance

What about engagement? Do you want to be personally involved with your public? Your VA can check your accounts regularly for feedback and either respond to comments on your behalf or forward them to you in one easy report so you can deal with them all at once.

Haven’t built your social presence yet? Not sure what platforms to use? Talk to your VA about this. Many VA’s have more experience with social media than you might realize and may have a separate Social Media Marketing service they can wrap into your own service package. If the scope of what you would like implemented falls outside of their skill set they can let you know and quite possibly refer you to someone that can provide the services you need.

A Virtual Assistant can also source information on anything you might be interested in pursuing such as Facebook Ads, LinkedIn Company Pages, creating Live Video content, new platform features etc. to see if it’s right for your business and how to approach it.

Social Media Marketing can require an extensive knowledge base – it’s not just about tweeting event notices or product offers and running the odd Facebook Ad – but if you’re a small business that needs to get an online presence established and/or you need help with maintaining your presence to free up some of your time, a Virtual Assistant can fill that gap for you, keep your presence relevant and consistent without getting complicated.

A Virtual Assistant Gives You Back Your TimeIf you’re frustrated with spending time on Social Media tasks and need someone to take control, organize your presence and keep it consistent, reach out and get some help. For a couple of hours a week (the time is specified by you and your budget) by delegating these tasks to your VA, you can rest easy knowing your business is:


  • accurately and consistently represented through your social media channels;
  • directing customers back to your website;
  • improving your online presence; and
  • Ultimately adding to your revenue.

That’s why we’re in business in the first place isn’t it?

If you need help with your Social Media or are overwhelmed with online administrative tasks, or are simply curious about what a Virtual Assistant (aka Online Business Service Provider) can do for your business please contact me for a free consultation.


Here are a couple of resources with great information to help you:

Duct Tape Marketing: Creating a Strong Online Marketing Success

Social Media Examiner – excellent resource for anything and everything social media.

Hootsuite: How to Create a Social Media Marketing Plan in 6 Easy Steps

Social Media Examiner’s Top 10 Social Media Blogs for 2017  (Agora Pulse, Buffer Social etc.)

Fast Company – 10 Surprising Social Media Statistics that will Make you Rethink your Social Media Strategy



Increase Your Sales with a Secret Weapon

Winery Direct SalesThe 2017 Wine Season has officially kicked into gear – are you ready? 

Apparently, wine sales in April and May of 2016 counted for 20% of all wine sales in B.C. That means, if you haven’t already – it’s time to get on top of your Digital Marketing efforts before these sales pass you by.

Many wineries struggle to keep up with the rapidly evolving tools and technologies needed to stand out from the crowd or even just to maintain a professional online presence especially throughout the growing season when event and tasting room demands take over.

Online presence – social media, website maintenance, blog posts, etc. – tend to fall into the background resulting in an unprofessional, lackluster message and contributing to a decrease in tasting room visits, tours, and subsequently, wine sales.

Think you don’t need Social Media for direct to consumer sales? Well, you need to forget about instant ‘likes’ and focus on social search and re-marketing to create brand awareness (online presence) to attract a larger audience – which translates into sales.

Each social media platform has different capabilities for finding your audience and you don’t want to spread yourself thin using every platform under the sun – but you do want to use what will benefit your business the most and keep it consistent and up to date.

Here’s a great article from Social Media Examiner.com on how one winery uses Social Media to increase sales and brand loyalty. By using the correct social media platforms to partner with complimentary brands, reward loyal fans and educate and tell stories vs. selling, the winery increased their direct sales, wine club sales, wine club member retention, wine dinner sales and wine club sign-ups at the dinners.

But what do the wineries that don’t have the budget for a full time employee to take care of these ‘back-end’ functions during the time when attracting customers is critical?

Candidates with the skills to perform digital marketing functions are usually employed full time at larger wineries and agents leaving the little guy with excess work for their operations and tasting room managers.

Well, I’m going to offer you a solution – a Secret Weapon!

The Secret: most digital marketing functions can EASILY be performed off-site.

The Weapon: An online business service provider (that’s me) can blend the just tasks you need performed into one convenient package – pay for a one time package, the whole season or buy a monthly retainer and use only the services you need.

If you’d like your full time staff focussing more time and (renewed) energy on critical sales operations instead of toiling away formatting MailChimp newsletters and social media posts, sifting through customer email inquiries, e-filing and the like, then let’s talk.

Wine poured for tasting

I can format a service package to cover those loose ends and time draining tasks so that your sales can soar this season. Your online presence will be more professional and attract more customers all without the hassle of hiring another employee.

I’m offering a 2017 Seasonal Online Winery Service Package for a limited time. From as little as $250 to $500 per month you can reap the benefits of consistent online presence for your winery this season from a WSET Certified professional. 

There’s no need to fall behind this year!

Contact me anytime and let’s start taking some time off your hands so you can focus on your priorities. I look forward to hearing from you!



Hour 25 Virtual Solutions - No Soliciting

How To Disconnect from a Connection on LinkedIn

This may be old news to a lot of you, but it’s recently come to my attention via a contact in my network being sent email marketing as ‘messages’ only because they are connected through LinkedIn. This of course is illegal (CAN SPAM) and really, it’s also just inappropriate for the LinkedIn platform and unprofessional.

So, I myself had this happen to me in the past couple of months, from the same person and just haven’t really had time to look into it further. But today, I took the time to Google the solution and thought I’d share it with you.

Here’s how to disconnect from a connection:

  1. Go to their profile.
  2. Click the … to the right of their profile picture name;
  3. The dropdown menu will give you both an option to Disconnect and also to UnFollow if necessary.

That’s it.

Whether you want to let the person know why you’re disconnecting is of course up to you – it would be helpful to them but be warned, they may not take it that way. My connection that had this experience, informed the individual that their behaviour was inappropriate but was then targeted with angry messages from this person after the fact. So in this case being helpful could backfire on you.

I hope this helps anyone that has run into this situation. Have a wonderful day!

Backyard grape crush

A Virtual Assistant for the World of Wine

It’s exciting when you can turn your passion for something into a daily habit – and no, I’m not talking about just the drinking of wine (although we should all know by now that a glass of red wine a day is actually a healthy thing!) but the regular involvement in a subject area that you love.

If you had told me ten years ago that I would be exploring and learning about the world of wine from my home office it’s quite likely I wouldn’t have believed you. But then again, maybe I would have as I am an optimistic type in general.

summer dinnerIn any case, I’ve been working in the wine industry for a year in the capacity of a Virtual Assistant and loving every minute of it. The opportunity to learn new technology and skills, meet new people and perform tasks I wouldn’t have considered before at my former in-office positions – the list of new opportunities is endless.

I’ve always been interested in all things wine, perhaps because I am fascinated by the growing to cooking (um, actually the eating and drinking!) cycle and the happiness that surrounds family and friends when they get together to enjoy great food and wine. And who isn’t captivated by travel and the countries that grow great wines – for me in particular Italy and France.

As I write this post, it is February 2016 and the days in Vancouver are a bit dull and grey, but my mind is humming along with excitement at the prospect of completing my WSET Level 2 this March and travelling with my family to Paris and Normandy this June! Two things I did not anticipate happening so soon or perhaps even this year at all!

So here’s to looking ahead to the months to come and a daily glass of what’s good for you!

Ciao and Bon Voyage!




To find out more about my services as a Virtual Assistant for Wine visit my contact page here.