(2 minute read)
An online business presence is an essential component of your marketing strategy regardless of your industry. Social Media is an important piece of your online presence.
With 3 billion internet users and more than 2 billion of them engaged with some form of social media it just makes sense to have your social platforms in place and working for your business, generating brand awareness through engagement.
(See this great article from Duct Tape Marketing on creating a strong online presence.)
But let’s face it – Social Media takes time. For business owners it takes up valuable time you could be spending on higher priority tasks. Social Media involves an initial and ongoing learning curve and there is value in being engaged in your strategy and following your plan as it happens.
The secret is that you don’t have to do it ALL yourself. Have your Virtual Assistant take care of it. They don’t have to be an expert at Social Media – are you? Probably not. However, you can delegate all your social media scheduling and posting to your VA, taking an hour or two off your hands. (See my Services Page and my post on How a Virtual Assistant can Save (Make) You Money).
What about engagement? Do you want to be personally involved with your public? Your VA can check your accounts regularly for feedback and either respond to comments on your behalf or forward them to you in one easy report so you can deal with them all at once.
Haven’t built your social presence yet? Not sure what platforms to use? Talk to your VA about this. Many VA’s have more experience with social media than you might realize and may have a separate Social Media Marketing service they can wrap into your own service package. If the scope of what you would like implemented falls outside of their skill set they can let you know and quite possibly refer you to someone that can provide the services you need.
A Virtual Assistant can also source information on anything you might be interested in pursuing such as Facebook Ads, LinkedIn Company Pages, creating Live Video content, new platform features etc. to see if it’s right for your business and how to approach it.
Social Media Marketing can require an extensive knowledge base – it’s not just about tweeting event notices or product offers and running the odd Facebook Ad – but if you’re a small business that needs to get an online presence established and/or you need help with maintaining your presence to free up some of your time, a Virtual Assistant can fill that gap for you, keep your presence relevant and consistent without getting complicated.
If you’re frustrated with spending time on Social Media tasks and need someone to take control, organize your presence and keep it consistent, reach out and get some help. For a couple of hours a week (the time is specified by you and your budget) by delegating these tasks to your VA, you can rest easy knowing your business is:
- accurately and consistently represented through your social media channels;
- directing customers back to your website;
- improving your online presence; and
- Ultimately adding to your revenue.
That’s why we’re in business in the first place isn’t it?
If you need help with your Social Media or are overwhelmed with online administrative tasks, or are simply curious about what a Virtual Assistant (aka Online Business Service Provider) can do for your business please contact me for a free consultation.
Here are a couple of resources with great information to help you:
Social Media Examiner – excellent resource for anything and everything social media.
Social Media Examiner’s Top 10 Social Media Blogs for 2017 (Agora Pulse, Buffer Social etc.)